Oral Beauty
Taking care of your teeth shouldn’t just be something you have to do- it should be something you want to do. We’re elevating the everyday oral care routine into an oral beauty & luxury experience.
And each Goodbrush sale will provide dental care to those in need. We initiate and support oral health projects in developing countries.
The essence of Selahatin
High On The Beach
High On The Beach
Grapefruit Oil, Cassia Vera Cinnamon & Peppermint
Summer, a time to live.
Long nights, short days.
Electricity in the air.
Psychedelia.
A taste of freedom and escape.
Shop your smile
Selahatin
Popular categories
Of Course I Still Luv You
Verbena, bergamot, cardamom & pine
Capturing the inherent romantic and intimate essence of Selahatin, Of Course I Still Luv You is a tribute to hope and fidelity. Under a spell of citrusy verbena and bergamot, draped in exotic and mysterious cardamom and a holy union between woody pine and aromatic juniper, a picturesque tale of young innocent love and spring blossoms.
Our bestsellers
Carefully formulated for highest purity
Mix, Match & Save!
Select your 3 items and the 10% discount will be applied to your order!
The Collections
Selahatin
Collection Eau de Bouche
Escapist, Of Course I Still Luv You & XX/Élise
To celebrate the festive season Selahatin is premiering a collector’s item box. The exclusive crate houses the brand’s exclusive collection of the brand’s mouthwashes Escapist, Of Course I Still Luv You & XX/Élise.
Meticulously crafted from solid beech wood and adorned with a golden artwork, Collection Eau de Bouche is an extraordinary gift to treasure. The artisanally crafted aromas from the mouthwashes elevates daily ceremonies and is perfect for the person who has everything. This limited edition box comes with removable inlays, allowing the box to be perpetually reutilized.
The Goodbrush Foundation
Smile for good
More smiling faces means more genuine confidence, pure compassion and honest connection. Goodbrush is spreading the power of a smile to every single person on the planet.
Each Goodbrush sale will provide dental care to those in need. We initiate and support oral health projects in developing countries, by donating oral care products, like toothbrushes and toothpaste. But we also fund opening (mobile) dental clinics and dental education.
Goodbrush PAP+ whitening
One of our best sellers ever!
PAP+ Whitening
The PAP+ Toothpaste is the best place to start for everyday whitening, or ongoing results maintenance.
- Each Goodbrush sale will provide dental care to those in need.
- No sensitivity, no irritation
- Strengthens & protects
What’s included:
1x PAP+ Toothpaste. Total Net Contents: 40g | 1.4 oz
For best results:
Apply a pea-sized amount of PAP+ formula to toothbrush, and brush thoroughly for 2 minutes.
PAP+ Whitening
The PAP+ formula is named after our hero ingredient, Phthalimidoperoxycaproicacid (PAP). We’ve spent years perfecting the optimal formulation process that maximises the benefits of PAP.
We’ve also added several other supporting ingredients that work to improve the health of your teeth, including Hydroxyapatite and Potassium Citrate.
Why peroxide-free?As a bleaching agent, peroxide has an aggressive whitening mechanism called free radical oxidisation, that comes with some side effects.
These side effects can include sensitivity, irritated gums, and the loss of important minerals from your teeth. In-chair treatments administered by the dentist limit these reactions, but at-home treatments are more risky.
Our formula includes Phthalimidoperoxycaproicacid (PAP) as the primary whitening ingredient. PAP is a safer alternative to peroxide, that doesn’t release free radicals. This means there is zero impact on gums or enamel.
How the toothpaste worksWhat’s included:
1x PAP+ Toothpaste. Total Net Contents: 40g | 1.4 oz
For best results:
Apply a pea-sized amount of PAP+ formula to toothbrush, and brush thoroughly for 2 minutes.
List of ingredientsPhthalimidoperoxycaproicacid (PAP)
A scientifically proven teeth whitening ingredient that is a safe alternative to peroxide. It has no negative side effects during the oxidation of tooth stains which allows it to effectively whiten without pain or sensitivity.
Hydroxyapatite (HAp)
Hydroxyapatite is the main component of teeth. The PAP+ formula contains a nano-synthetic version which replaces minerals back into damaged parts of the enamel. Over time this will help to strengthen the protective layers of the tooth.
Potassium Citrate
A powerful desensitising agent that helps to relieve pre-existing sensitivity. It travels down into the tooth and through the soft layer of dentin to provide the nerves with lasting protection from pain and sensitivity.
Full ingredients list:
Glycerin, Water/Aqua, Sorbitol, Xylitol, Hydrated Silica, Ammonium Acryloyldimethyltaurate/VP Copolymer, PVP, Phthalimidoperoxycaproicacid (PAP), Sodium Lauroyl Sarcosinate, Hydroxyapatite, Potassium Citrate, Sodium Hexametaphosphate, Mint Flavour/Aroma, Mica, Potassium Hydroxide, Titanium Dioxide, Sodium Saccharin, Arginine, Piroctone Olamine.
Smile for Good
Make the world a smiling place
Prevention is the key to oral health. Basic tools like toothbrushes and toothpaste are as importal to oral care as soap to personal hygiene. Each Goodbrush sale will provide funding for supplying oral care products to those in need.
We initiate projects for educating basic oral care routines to children and adults. We fund projects for training local dental teams, like dentists and dental surgeons.
We fund projects for deploying (mobile) dental teams in developing countries. In most cases these teams will be dentists and dental surgeons. Oral health should be considered a basic human right.
Testimonials
What our customers have to say
The Selahatin toothpaste is amazing. It tastes fantastic and leaves your teeth shiny and fresh. Really nice. And of course beautiful packaging!
I tried the Goodbrush toothpaste because I want to support their oral care projects. But besides that the toothpaste is great too.
The Goodbrush toothpaste is great. And like the whitening effect too! Soon I will also try the Selahatin products. They look amazing.